Sustainable Copywriting at Work in Your Business

Picture this: you’re a new business owner who wants to dive into the world of sustainability. You ask yourself, “How?” There are so many options. 

Food sources 

Climate change 

Animal rights 

Social justice 

Water conservation 

The list goes on 

How can you sort through it all to pinpoint your company’s unique perspective? Here is your picture-perfect answer.

Navigating a new subject can be overwhelming. But don’t fear! You're in the right place. Here you will find me, Danielle– I'm an educated copywriter who helps clients like you with their eco-friendly business.

Subscribing to my email plus with these practices, will help you see the big picture of sustainability so you can create valuable relationships with your clients. Let’s start with the first pixel, shall we?

Digital Communication in Sustainable Copywriting

What is the main object you see with pixels? Your phone. You use your phone and computer to communicate every day. No big deal, right? BIG DEAL. Digital communication allows you to access your business anytime, anywhere. 

As a sustainable business owner, you will use this technique frequently. Research, discovery calls, emails, text messages and so much more. 

You will soon discover that this niche will require a wide range of services:

• Social media posts– on the latest climate change event

• Website copy– that reflects your business’ sustainable practices

• Product descriptions– for the eco-friendly products you sell

• Blogs– about your next sustainable event or hot sale

• Articles– on the newest legislation relating to sustainability 

  
  

This is the tip of the iceberg. These services will open up many opportunities.

For more information on these services subscribe to my email list. 

Those opportunities lead to expanding your network of clients or booking a virtual discovery call.

Virtual Meetings Makes Copywriting Easy

Meeting in person is like using a Polaroid camera, so yesterday. It requires time, gas, and real pants. Yuck! Virtual meetings are the new norm. Thank goodness…

There are lots of benefits to scheduling your discovery call, editing calls, and all your other meetings online:

• No need to travel – save time and money

• So many options – Zoom, Duo, Google Meet, etc

• Get right to the point – by eliminating small talk

• Be more productive –  no more busy work

• Sharing is easy – just a click or a tap

• See everyone’s face – no need to crane your neck

• Choppy phone calls are done – hear everyone clearly

• Stay up-to-date on the latest technology – be the first to know about updates and changes

  
  

As you use these techniques, you will discover better options for your occupation and make your job much easier. What else is super easy? Subscribing to my email. 

Another easy and useful tool you can use in your virtual meeting is the record button. With the consent of everyone present, record the meeting and then have the recording transcribed. This means you don’t have to scramble to take notes, get down what everyone said and you can focus on being present. Easy but powerful. 

Consumers Have the Power: Make a Greater Impact With Sustainable Copywriting 

Consumers have tons of power, which means you. Having the power as an eco-friendly business owner means you are painting the picture. You can decide who you work with and which products to buy for your business.   

But what if your company isn’t practicing sustainability but wants to start.

Boom 

 That’s where I come in. I can show you how to model your brand or company after environmentally-friendly morals and values through blogs, newsletters, social media posts and more.  

Need additional information? Subscribe to my email. 

I have experience helping clients like you learn the skills they need. Knowledge is power. The more you know– the better. 

The last thing you want to do is work with a company that is green screening. Arg! 

Green Screening Is Not The Way of a Sustainable Copywriter

Green screening or greenwashing is the unethical practice that a company adopts when it claims to use a sustainable practice. Spoiler: they don’t actually go through with it or they create a misleading impression for the consumer. For example– marketing a product as “organic” when it is in fact not certified organic. Or labeling a package “recyclable” when only one part can be recycled. These practices give the customer a false picture of the product they are buying. (1)

This is the opposite of sustainable business practices. And as a sustainable copywriter, I would never create copy that paints a fake picture for the customer. 

 Creating a transparent, sustainable world is key to a viable future. I can create copywriting that helps shape that future. Creating compelling content that reflects your sustainable business will help keep your customers engaged. Click here to learn more. 

If your company doesn't take part in eco-friendly practices, consider being transparent. Customers prefer honesty over false ads any day. 

Working Ethically With Copy

Let’s be honest– candor can be hard to spot these days. 

Honesty, accountability, and equality are all components of a good work ethic and cornerstones of sustainable businesses. Being transparent and honest in your company are tangible ways to earn the respect of your clients and build a reliable reputation. Being direct with your customers shows them you mean serious business. Avoid using vague or ambiguous phrases and words on your website or ads. 

Demonstrating respect and being accountable shows them you care.

Accountability plays a huge role in your day-to-day business. Being accountable to your clients and employees shows respect for their rights and dignity. This also means being legally accountable for your actions and environmentally conscious of your business decisions. 

I can help you incorporate sustainable copywriting in big ways or by taking small steps. 

This doesn't just mean taking action when things go wrong. Having a “We Recycle!” sign is a great way to be honest and let your customers know you care about the environment. This can also mean having a sticker on your printer declaring the sustainably sourced toner within. It’s not bragging if it’s true, haha! Fair is fair. 

Weaving equality and fairness into your sustainable picture is an excellent strategy for cultivating long-term relationships. When your clients know you treat them fairly, they want to come back. When you maintain those good standing relationships your network will grow. The more people you can service, the more you can make a difference in the sustainability niche. 

I am here to help you make that difference with my copywriting. Learn more here. 

The Big Picture of Sustainable Copywriting in Your Business

Sustainability, communication, meetings, and ethics can be a lot to take in. Having someone like me in your corner will help you navigate it all. 

Let’s work together to create a loving, eco-friendly environment for your customers and clients. 

Trouble seeing the big picture? Don’t fear. You're still in the right place. Subscribe to my email to get the help you need today. 

Resources

1. Garnelo-Gomez, I., Dr. (2022, March 18). Green to pink to blue: Companies’ dirty washing. Henley Business School. Retrieved October 29, 2023, from https://www.henley.ac.uk/news/2022/green-to-pink-to-blue-companies-dirty-washing